ClickFunnels vs Better Proposals

In the digital marketing world, you might be stuck wondering: ClickFunnels vs Better Proposals – which should I use? Let me cut through the bullshit. ClickFunnels is a funnel-building machine; Better Proposals is a proposal-selling machine. Funnels bring in crowds; proposals seal individual deals. Using the wrong tool for your business is a waste of time and money. I’m a no-bullshit marketing pro who’s used both inside and out, so let’s break down exactly what each does and who should use them.
If you’re already comparing the two, you can try ClickFunnels free here or explore Better Proposals here to send professional proposals fast.

ClickFunnels and Better Proposals address opposite ends of the sales process. One is for wide-net automation, the other for one-on-one closing. But which do you really need? That depends on your business model. Let’s dig in.

ClickFunnels: Overview

ClickFunnels is an all-in-one sales funnel builder. Think of it as a Swiss Army knife for online selling. It lets you create landing pages, opt-in funnels, sales pages, checkout pages, order bumps, upsells, and even membership areas – all without needing to code. It was built for entrepreneurs who hate juggling multiple tools; with ClickFunnels you get pages, email sequences, and a shopping cart under one roof.

People who use ClickFunnels range from course creators and infopreneurs to coaches and e-commerce sellers. If you’re running Facebook or Google ads, trying to grow an email list, or selling products online, this tool exists to capture a lead and push it all the way to payment in a structured sequence. In short: if you want to automate your marketing and sales pipeline, ClickFunnels is designed to build and optimize that funnel for you.
Want to test it yourself? Start your ClickFunnels free trial here.

Better Proposals: Overview

Better Proposals is a completely different animal. It’s a proposal and contract creation tool, built for freelancers, agencies, consultants, and any service-based business that needs to send polished quotes and contracts. Instead of emailing a boring PDF or Word doc, you build a slick, interactive proposal in minutes and send a link to your client.

Better Proposals handles everything around that document: it has beautifully designed templates (so your pitch looks professional), interactive pricing tables, and built-in digital signatures. Clients can even pay you right in the document via Stripe or PayPal after they sign. It sends automated follow-up reminders if they forget, and notifies you when they open it or how long they spend on each section. In short, it replaces the clunky old “send contract and chase client” workflow with something way smarter.

This tool exists because deals often stall on paperwork. If you’re negotiating one-on-one and spending hours emailing back and forth, Better Proposals cuts that out. It’s focused on presentation and speed in closing a specific lead, rather than broad traffic and funnels.

If you send client proposals regularly, try Better Proposals free for 14 days and see the difference in your close rate.

ClickFunnels vs Better Proposals: Purpose

When it comes to purpose, ClickFunnels and Better Proposals solve very different problems. ClickFunnels is all about automating lead generation and sales at scale. You run an ad or send traffic to a funnel, and it guides many strangers into becoming customers through emails, upsells, and checkout flows. Its entire purpose is to capture attention and convert it automatically.

Better Proposals, on the other hand, is about closing deals one client at a time. It isn’t built to grab traffic or build mailing lists. It’s meant for when you already have an interested lead and just need to finalize the sale with a professional proposal.

As a rule of thumb: use ClickFunnels if your bottleneck is finding and nurturing leads automatically. Use Better Proposals if your bottleneck is sealing the deal with a serious prospect. For example, if you sell an online course to hundreds of people, funnels are your friend. If you run a boutique agency and each new client requires a custom proposal, Better Proposals is the tool you need. Each one targets a different stage of the buyer’s journey – ClickFunnels for awareness and lead capture, Better Proposals for contract-signing at the end.

ClickFunnels vs Better Proposals: Features

The feature sets between these two tools barely overlap:

• ClickFunnels features: Drag-and-drop funnel and page builder with pre-made templates (opt-ins, webinar funnels, sales pages, etc.). Built-in checkout system that processes payments, handles coupons, order bumps, and upsells. An email automation engine (Follow-Up Funnels) for drip campaigns. The ability to create membership sites or host courses directly in the platform. Split-testing (A/B testing) and detailed analytics on each funnel step. Affiliate management tools and a whole ecosystem of marketing integrations (CRMs, payment gateways, webinar platforms, etc.). It’s basically a marketing and funnel toolbox.
  
• Better Proposals features: Dozens of beautifully designed proposal and quote templates, so every pitch looks polished out of the box. A content library to save and reuse sections (company bio, services, terms) across proposals. Interactive pricing tables where clients can select options and the total updates automatically. Built-in electronic signature and payment collection – after the client signs, they can pay a deposit or full amount right there. Automated reminders if the client doesn’t respond, and notifications so you see exactly when and how they viewed the proposal. Team collaboration roles (on higher plans), custom branding, CRM integration, and more – all focused on the proposal/contract process.
  

Notice the difference: ClickFunnels is loaded with funnel and e-commerce tools (pages, carts, email sequences, etc.), while Better Proposals is packed with proposal and contract tools (templates, e-sign, payments, tracking). One is for moving people through marketing funnels; the other is for winning individual contracts. They’re not interchangeable – each does its niche extremely well.

ClickFunnels vs Better Proposals: Pricing

Pricing tells you a lot about who these tools are built for. ClickFunnels is an enterprise-level marketing platform, and it shows in the cost. The base plan (Launch) starts around $97 per month (often $81/mo billed annually) – but even that entry level caps your email sends and courses and only allows 2 team members. To remove limits and add features, you jump to $197/month (Scale plan) or $297/month (Optimize plan) for bigger businesses. There’s even an annual enterprise tier (Dominate) at thousands per year for agencies running massive funnels. Simply put, ClickFunnels requires a significant budget to access its full power.

Better Proposals, by contrast, is far more modestly priced. Plans start at $13 per user per month (Starter plan) – that already gives you unlimited proposals, e-signatures, payments, and analytics. The next tier is $21/user (Premium) which adds things like CRM integration, custom domains, and Zapier. The top tier is $42/user (Enterprise) for larger sales teams (with content locking, team roles, approvals, etc.). You can try either tool free for 14 days. Importantly, BP is charged per user, so a solo freelancer pays very little, but a big team can add up.

In a nutshell: ClickFunnels is a big monthly investment (hundreds per month if you scale up). Better Proposals is cheaper per user (tens per month) but costs grow with team size. If money is tight and you only need to send proposals, Better Proposals wins on cost. If you need to automate full funnels and have the budget (knowing it could bring in more sales), ClickFunnels might be worth every penny.

ClickFunnels vs Better Proposals: Ease of Use

Which one is easier? ClickFunnels advertises a drag-and-drop editor, but in practice it has a learning curve. The initial funnel wizard is nice, but once you dive in you’ll see funnels containing pages, pages containing sections and elements, plus separate menus for products, email sequences, and more. Adding a headline or image is easy, but customizing a checkout flow or split-test can get complex. It’s powerful, but powerful interfaces have more moving parts. New users often feel overwhelmed at first – it’s not just a click-and-publish plugin.

Better Proposals is much more straightforward. It’s essentially a rich text editor with extra features. You pick a proposal template and then click into text boxes, images, or pricing tables to edit them – very much like using Google Docs or a CMS page builder. Everything is visual and WYSIWYG. You don’t have to configure any automation or payment integrations (it’s all built in). If you know how to use Word or PowerPoint, you’ll pick it up fast. Even a total newbie can create a polished proposal in minutes. In summary: ClickFunnels is powerful but can be complex to master; Better Proposals is simpler and more intuitive for its specific task.

ClickFunnels vs Better Proposals: Best Use-Cases

• Use ClickFunnels when: you need to reach and convert lots of customers automatically. For example, if you sell a digital course, e-commerce products with upsells, or run webinars to a wide audience, ClickFunnels helps you capture leads and close sales at scale in high-volume marketing campaigns.
  
• Use Better Proposals when: you sell custom services or high-ticket projects one client at a time. For example, if you’re a web designer, consultant, marketer, or coach and each sale requires a tailored proposal or quote, this is your tool. Better Proposals streamlines that final pitch so you win more deals with less friction.
  
• Think of your business model: If you’re still debating “ClickFunnels vs Better Proposals,” it depends on your sales process. Product sellers and online marketers (courses, apps, or e-commerce stores) usually need funnels more than proposals. Freelancers and agencies selling custom services need proposals more than funnels. Many businesses actually use both: for example, you might run ads to gather leads with ClickFunnels and then send a proposal via Better Proposals to those qualified leads. However, you wouldn’t use a proposal tool to market to the masses – it’s meant for one-on-one deals, while funnels handle broad outreach.
  
  ✔ For funnels, automation, and scaling: start your ClickFunnels free trial here.
  ✔ For closing deals with clients: get Better Proposals and send your first interactive proposal today.

ClickFunnels vs Better Proposals: Real-World Examples

• Scenario – ClickFunnels: “Sophie’s Yoga Course Launch.” Sophie is a yoga instructor with a new online course. She drives Facebook ad traffic to a landing page offering a free 7-day yoga challenge, capturing email addresses. Once in the funnel, ClickFunnels automatically sends follow-up emails over the next week, warming subscribers up. On day 7, they receive a pitch for the full course at a special discount. The funnel does the heavy lifting on its own, so Sophie doesn’t have to manually email every prospect.
  
• Scenario – Better Proposals: “Alex’s Web Design Pitch.” Alex runs a small web design agency. A lead named Jordan contacts him needing a new website. After a discovery call, Alex knows Jordan’s requirements and budget ($5,000). Alex opens Better Proposals, selects a “Web Design Proposal” template, and customizes it with Jordan’s details, portfolio samples, and a pricing table with two packages. He sends the proposal link to Jordan. Jordan reviews the interactive proposal, signs it, and pays the deposit instantly on his tablet – all without Alex chasing him down. In hours instead of days, the deal is closed.
  

These examples highlight where each tool shines. Sophie needed a funnel to handle mass traffic and automated sales. Alex needed a sleek proposal to close a one-off client. Neither could easily swap tools: Sophie wouldn’t want to send 1,000 individual proposals, and Alex’s agency wouldn’t reach clients without some marketing funnel.

ClickFunnels: Pros & Cons

• Pros:
  
• All-in-One Marketing: Combines landing pages, funnels, checkout, email, and membership features in one platform. (No need for separate hosting, cart, or email software.)
  
• Ready-Made Funnels: Tons of templates for campaigns (lead magnets, webinars, product launches, etc.), saving you from designing every page from scratch.
  
• Conversion-Focused: Built-in order bumps, upsells, and A/B split testing maximize revenue per customer.
  
• Community & Training: Large user base, tons of tutorials, forums, and training programs. You’re never stuck without help or resources.
  
• Scalability: Can handle large traffic and multiple products once you upgrade; built for businesses that want to grow quickly.
  
• Cons:
  
• Steep Price: Starts around $97/month (and easily goes to $200+). Many small businesses find this too expensive until they see big returns.
  
• Complexity: Powerful features mean a learning curve. The interface can overwhelm beginners with its many menus and settings.
  
• Overkill for Small Sales: If you only need a simple sales page or occasional checkout, ClickFunnels is like using a tanker truck to deliver groceries.
  
• Design Limitations: Templates can look generic. Truly customizing layouts often requires CSS/HTML tinkering.
  
• Data Lock-In: Your funnels and contacts live inside ClickFunnels. Migrating out (if you ever switch tools) is a huge pain.
  
• Occasional Bugs: Some users report slow load times or builder glitches after updates. It’s not 100% bulletproof.
  

Better Proposals: Pros & Cons

• Pros:
  
• Beautiful Proposals: Creates professional-looking proposals and quotes with no design skills needed. Your pitches look polished immediately.
  
• Time-Saving: Pre-written sections and a content library let you produce proposals in minutes instead of hours.
  
• E-Signature & Payments: Clients sign and pay through the proposal, speeding up deal closure. No more emailing PDFs or invoices separately.
  
• Tracking & Reminders: See exactly when clients open the proposal and send automatic reminders. This keeps deals moving forward.
  
• Affordable: Very low starting price for freelancers. You only pay more if you add team members.
  
• Integrations: Works with Zapier, CRMs, and project tools, fitting nicely into your existing workflow.
  
• Cons:
  
• Narrow Focus: Only handles proposals/quotes. You still need other tools for websites, funnels, or email marketing.
  
• Not a Funnel: If you sell products directly, an interactive proposal is overkill. Better Proposals isn’t built for self-serve sales.
  
• Per-User Pricing: Adding team members increases your monthly cost each time.
  
• Limited Customization: Templates look great, but layout flexibility is limited. You mostly swap in your own text and images.
  
• Web App Only: Both you and your client need internet access (minor drawback compared to email PDFs).
  
• Automation Tuning: Some clients might find automated reminders too aggressive. You’ll need to fine-tune your messaging so it feels personal, not spammy.
  

ClickFunnels vs Better Proposals: Can These Tools Work Together?

Yes – and they often should. Here’s how a modern sales pipeline might combine them:

• Capture Leads in a Funnel: Run Facebook/Google ads to a ClickFunnels landing page or opt-in funnel. Offer a lead magnet or webinar sign-up to grab email addresses.
  
• Nurture & Qualify: Use ClickFunnels’ email sequences to warm up prospects. Tag or segment leads who take desired actions (like booking a call).
  
• Hand Off to Proposals: When a lead is ready (e.g. they booked a call or requested a quote), transfer their info (via Zapier or your CRM integration) into Better Proposals.
  
• Send the Final Proposal: In Better Proposals, use the funnel’s captured details to fill a proposal template. Hit send and let the client sign or pay within that document.
  
• Automate & Sync: Use integrations (Zapier, etc.) to update both systems: e.g., once the proposal is signed, mark the contact as “closed” in your CRM or tag them in ClickFunnels.
  

In practice, funnels and proposals together cover more ground: funnels fill your pipeline with leads, and Better Proposals closes the ones that need a personal touch. Many businesses do exactly this – ads or funnels bring in traffic, and proposals finalize the high-value deals. The combination can seriously boost your revenue.

ClickFunnels vs Better Proposals: Final Verdict – Who Should Use Which?

• Product Sellers and Online Marketers: If you sell digital products, courses, or goods online and you run ads or content campaigns, ClickFunnels is your best friend. It automates your outreach and sales so you can scale to a large audience. The investment in funnels pays off when you’re moving hundreds or thousands of sales.
  
• Service Providers and Agencies: If you sell services (consulting, design, coaching, marketing, etc.) and close most deals one client at a time, Better Proposals is usually the better fit. It makes your proposals look pro and speeds up signed contracts. You can still use simple landing pages or emails to get leads, but the deal is closed in the proposal.
  
• Small Business Owners & Solopreneurs: Think about how you currently make sales. If your last sale was made by a simple online checkout or link, lean into ClickFunnels. If it came from a personalized pitch or quote, lean into Better Proposals. Also consider budget: Better Proposals has a low entry cost; ClickFunnels is a bigger upfront spend. Many start with the one that solves their biggest pain, then add the other later.
  
• Agencies & Teams: You might use both. Many agencies market themselves with funnels (or at least strong online marketing) and also pitch clients with proposals. If you can only choose one, decide what hurts more: lack of leads or difficulty closing deals. Pick the tool that fixes your current bottleneck first.
  
• Beginners on a Budget: Better Proposals is easier to start with and cheaper. You can often justify buying ClickFunnels only after you’ve gotten a few wins. If you have zero audience yet, it might make sense to get a few clients with BP and then invest in funnels to expand.
  

Bottom line: it’s not an absolute fight between ClickFunnels vs Better Proposals – they actually complement each other. But if you must pick one first, let your business model dictate it. Funnels for volume, proposals for one-on-one deals.

• Ready to build high-converting funnels?
  👉 Start ClickFunnels free here
  
• Ready to close more deals with sleek proposals? Start a 14-day free trial of Better Proposals and send your first interactive proposal now.
  

Choose the tool that matches where your sales process is stuck, and watch your conversions (and revenue) grow. Good luck, and happy selling!

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want to read more about ClickFunnels? ClickFunnels Review 2026 – Is It Still the Best Sales Funnel Builder?